We were asked by Areva's Communications Group to write and produce an internal sales training tool. Our mission was to help an existing sales force orient themselves to newly acquired solar technology.
Marketing support


AREVA SOLAR: SOLAR SALES ORIENTATION TRAINING

We developed this Flash/Flex-based interactive resource to allow sales personnel, in transition from other divisions, to orient themselves to AREVA's solar offering. We learned the technology, wrote the script, created the visual assets (including animations), built the player, and produced the presentation. AREVA is now able to save valuable training time and resources by offering employees this opportunity for self-paced learning.

AREVA key account managers have found this to be an effective tool for learning about the AREVA solar business and the salient points to cover during the sales process.

 

IMMERSION: MOBILE DEVELOPER MARKETING SUPPORT

Immersion is the leading innovator in haptic technology where touch sensation adds a deeper and enriching dimension to the user experience. Immersion's haptic technology has been in the forefront of gaming and they are expanding into the mobile and social arenas.

We were hired to design and create materials to help with Immersion's developer marketing effort. We created visual assets, wrote training content and are in the process of scripting and recording bite-sized learning videos. Immersion's marketing team uses our materials to teach webinars and classes throughout the country to numerous developers. The best mobile applications that integrate haptic technologies will be showcased at the Mobile World Congress.

 

INTUIT PARTNER PLATFORM (IPP) MARKETING SITE

One of Intuit's challenges is to convince their existing developer base that their new SaaS cloud platform (IPP) is the right choice for small business application development. We developed the information architecture, created the visual design, wrote the marketing content, produced the animations and other visual assets and then programmed and implemented this new web site.

 



MACROMEDIA COLDFUSION GETTING STARTED EXPERIENCE

We were hired by Macromedia (later acquired by Adobe Systems) to create the ColdFusion MX7 Getting Started Experience (sample not fully functional) -- an online tutorial that steps new users through the process of using ColdFusion MX7 to create database-driven, web applications.

ColdFusion was being positioned as the logical next step for Dreamweaver users and so we focused our due-diligence on this group. Early in our research, we discovered that the problem was more fundamental than the client had imagined: Dreamweaver users, expecting a similar tool, were confused about what ColdFusion was and the role that it plays in delivering dynamic content.

With this knowledge, we were able to offer an improved definition of the problem and provide a solution that exceeded client expectation and directly contributed to a marked increase in product sales.

 

ADOBE FLASH BUILDER REVIEWER'S GUIDE

In coordination with Adobe's launch of Flash Builder and Flex, Trilemetry created a public relations package to help technical reviewers, from magazines and other agencies, experience how easy it is to create Flex applications.

 



COLDFUSION 9 MARKETING DEMO APPLICATION

Adobe's ColdFusion product marketing team wanted an application that could be used by the marketing team, while on site with customers, to showcase the features of CF9. The application had to be visually appealing and coded in a way that would make it easy for demonstration purposes.

 



ADOBE FLEX 4 ROADSHOW

Adobe's Flex product marketing team wanted to reach the Java and PHP developer market with a free, one-day. course showcasing the power and ease of Flex development. Trilemetry designed and programmed the course, which has been well received across the nation.